Multiple Choice
Perky Print is a commercial printer in Omaha that has just started to advertise.Fifty percent of its target audience was exposed one or more times to Perky Print's advertisements during an established time frame.Fifty (50) is the _____ for Perky Print.
A) scope
B) spread
C) reach
D) frequency
E) gross rating point
Correct Answer:
Verified
Correct Answer:
Verified
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