Multiple Choice
_____ is the design of a strategy that shows how investments in advertising time and space will contribute to the achievement of marketing objectives.
A) Media planning
B) Marketing planning
C) Communications planning
D) Continuity planning
E) Cost planning
Correct Answer:

Verified
Correct Answer:
Verified
Q45: Assuming 1 rating point represents 1 million
Q46: Compare and contrast the terms media and
Q47: _ indicate(s)the total coverage,or duplicated audience,exposed to
Q48: In a _ advertising schedule,the advertiser varies
Q49: Explain why (or why not)the three-exposure hypothesis
Q51: Media planning involves coordination of three levels
Q52: The time frame used by the majority
Q53: CPM-TM is calculated by taking the total
Q54: The second step of frequency value planning
Q55: CPM is a measure of a media