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Media Planning Involves Coordination of Three Levels of Strategy Formulations

Question 51

Multiple Choice

Media planning involves coordination of three levels of strategy formulations: 


A)  marketing strategy, advertising strategy, and message strategy. 
B)  marketing strategy, advertising strategy, and media strategy. 
C)  promotion strategy, advertising strategy, and message strategy. 
D)  promotion strategy, placement strategy, and media strategy. 
E)  marketing strategy, placement strategy, and media strategy.

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