Multiple Choice
Media planning involves coordination of three levels of strategy formulations:
A) marketing strategy, advertising strategy, and message strategy.
B) marketing strategy, advertising strategy, and media strategy.
C) promotion strategy, advertising strategy, and message strategy.
D) promotion strategy, placement strategy, and media strategy.
E) marketing strategy, placement strategy, and media strategy.
Correct Answer:

Verified
Correct Answer:
Verified
Q46: Compare and contrast the terms media and
Q47: _ indicate(s)the total coverage,or duplicated audience,exposed to
Q48: In a _ advertising schedule,the advertiser varies
Q49: Explain why (or why not)the three-exposure hypothesis
Q50: _ is the design of a strategy
Q52: The time frame used by the majority
Q53: CPM-TM is calculated by taking the total
Q54: The second step of frequency value planning
Q55: CPM is a measure of a media
Q56: The message strategy consists of advertising objectives,budget,and