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    Exam 17: Measuring Ad Message Effectiveness
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    _____ Is the Starch Classification That Consists of the Percentage
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_____ Is the Starch Classification That Consists of the Percentage

Question 64

Question 64

Multiple Choice

_____ is the Starch classification that consists of the percentage of people interviewed who read any part of the ad's copy.


A)  Noted 
B)  Associated 
C)  Read any 
D)  Read most 
E)  Any actions taken

Correct Answer:

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