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Who Originally Devised a Procedure to Measure Consumers' Emotional Reactions

Question 62

Multiple Choice

Who originally devised a procedure to measure consumers' emotional reactions to ads by using photos to reflect different emotions? 


A)  BBDO Worldwide ad agency 
B)  Affectiva 
C)  IPSOS ASI 
D)  Nielsen Catalina Solutions 
E)  nViso

Correct Answer:

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