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    Exam 17: Measuring Ad Message Effectiveness
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    What Starch Index Compares an Advertisement's Scores Against Other Ads
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What Starch Index Compares an Advertisement's Scores Against Other Ads

Question 60

Question 60

Multiple Choice

What Starch index compares an advertisement's scores against other ads in the same product category as well as with the same size and color classifications? 


A)  Issue 
B)  ARS 
C)  Adnorm 
D)  fMRI 
E)  Response

Correct Answer:

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