In Contrast to Advertising,which Typically,though Not Always,is Relatively Long Term

Multiple Choice

In contrast to advertising,which typically,though not always,is relatively long term in orientation and best suited to enhancing buyer attitudes and augmenting brand equity; promotion is more short-term oriented and capable of influencing _____.

A)  awareness 
B)  intentions 
C)  knowledge 
D)  perceptions 
E)  behavior