Which of the Following Statements Is True

Multiple Choice

Which of the following statements is true? 

A)  Push and pull strategies are mutually exclusive. 
B)  There has been a shift from a primarily push promotion strategy to a primarily pull strategy on the part of manufacturers. 
C)  There has been a shift from a primarily pull promotion strategy to a primarily push strategy on the part of manufacturers. 
D)  Push strategies are targeted to consumers. 
E)  Pull strategies are targeted to the trade.