Multiple Choice
Every time McDonald's comes out with their Monopoly game,Nakita loves to participate.Even though she knows her chances of winning a million dollars are slim,she still finds it entertaining and fun.Which type of reward is Nakita receiving by participating in this sales promotion activity?
A) hedonic
B) utilitarian
C) emotional
D) rational
E) monetary
Correct Answer:

Verified
Correct Answer:
Verified
Q65: Promotions are capable of accomplishing more than
Q66: Kyle was in the cereal aisle of
Q67: Describe the coupon redemption process and how
Q68: Retailers typically hire another company,called a clearinghouse,to
Q69: Mail- and media-delivered coupons delay reward but
Q71: Explain how to calculate the return on
Q72: Which type of couponing possesses considerable potential
Q73: Programs in which a service distributes coupons
Q74: Which of the following is a step
Q75: In the classification of consumer-oriented sales promotions