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    Advertising Promotion and other aspects
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    Exam 19: Consumer Sales Promotion: Sampling and Couponing
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    Which of the Following Is a Step in Calculating the ROI
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Which of the Following Is a Step in Calculating the ROI

Question 74

Question 74

Multiple Choice

Which of the following is a step in calculating the ROI for a sampling investment? 


A)  define the objectives 
B)  review the category 
C)  calculate the profit per unit 
D)  calculate the price elasticity 
E)  calculate the volume necessary to break even

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