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    Advertising Promotion and other aspects
  4. Exam
    Exam 19: Consumer Sales Promotion: Sampling and Couponing
  5. Question
    Explain How to Calculate the Return on Investment for a Sampling
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Explain How to Calculate the Return on Investment for a Sampling

Question 71

Question 71

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Explain how to calculate the return on investment for a sampling investment.

Correct Answer:

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Table 19.2 gives the steps for calculati...

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