Multiple Choice
Brian owns seven gourmet food stores.He has offered a coupon,a premium,and a sweepstake all in one single promotional effort.Brian has implemented a(n) _____.
A) promotion mix
B) tie-in
C) cooperative program
D) integrated program
E) overlay
Correct Answer:
Verified
Correct Answer:
Verified
Q25: Which of the following is a type
Q26: One strength of promotions is that results
Q27: For manufacturers,the Buy X,Get 1 Free form
Q28: Free-with-purchase premiums are primarily designed to generate
Q29: Compared with many other sales-promotion techniques,sweepstakes are
Q31: A promotion program's _ is the sum
Q32: Free-with-purchase premiums are also called _.<br>A) self-liquidating offers <br>B) mail-in
Q33: Which type of consumer promotion offers consumers
Q34: As promotion manager for a candy bar
Q35: _ are extra quantities of a product