Multiple Choice
A promotion program's _____ is the sum of the direct outlays invested in the promotion.
A) expense
B) efficiency
C) execution ease
D) equity enhancement
E) effectiveness
Correct Answer:
Verified
Correct Answer:
Verified
Q26: One strength of promotions is that results
Q27: For manufacturers,the Buy X,Get 1 Free form
Q28: Free-with-purchase premiums are primarily designed to generate
Q29: Compared with many other sales-promotion techniques,sweepstakes are
Q30: Brian owns seven gourmet food stores.He has
Q32: Free-with-purchase premiums are also called _.<br>A) self-liquidating offers <br>B) mail-in
Q33: Which type of consumer promotion offers consumers
Q34: As promotion manager for a candy bar
Q35: _ are extra quantities of a product
Q36: Premiums are articles of merchandise or services