Multiple Choice
If an objective is informational,measurement techniques must show
A) attendance figures.
B) audience exposure.
C) increased sales.
D) print and broadcast mentions.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q2: Which is NOT a common method to
Q3: A measurement of audience attitudes and opinions
Q4: Quantitative analysis should be avoided in evaluating
Q5: Which can be accomplished by systematic tracking?<br>A)
Q6: What figures are necessary to calculate "cost-per-thousand"?<br>A)
Q7: A baseline study is an assessment of
Q8: Advertising Value Equivalency (AVE)basically refers to the
Q9: Pretesting an audience is usually involved with
Q10: The best article recall surveys involve trained
Q11: You've been asked to oversee a new