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Carla Was Unhappy with Her Haircut

Question 56

Multiple Choice

Carla was unhappy with her haircut. Therefore, the next time she wanted a haircut, she went to a different hairstylist, who she thought was more competent than her previous stylist. From a consumer behavior perspective, which of the following terms best describes Carla's behavior?


A) Referencing
B) Switching
C) Consumer inertia
D) Complaining behavior

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