Multiple Choice
The cost of public relations is:
A) generally not considered as a part of the marketing budget.
B) very low in both relative and absolute terms.
C) very high in relative terms and very low in absolute terms.
D) very low in relative terms and very high in absolute terms.
E) not easy to determine as it fluctuates across initiatives.
Correct Answer:

Verified
Correct Answer:
Verified
Q55: Publicity is always positive and is always
Q56: _ refers to the generation of news
Q57: Which of the following statements about publicity
Q58: A reason for publicity's power is its
Q59: Which of the following is a disadvantage
Q61: _ is the management function that evaluates
Q62: A departmental store ad about a consumer
Q63: McDonald's sponsorship of the Ronald McDonald House,
Q64: In the traditional perspective, public relations is
Q65: One of the reasons why corporate advertising