Multiple Choice
The rating periods during which Nielsen measures viewing audiences in every television market are known as:
A) interconnects.
B) designated market periods.
C) adjacencies.
D) audience shares.
E) sweeps.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q109: Companies prefer sponsorship arrangements for buying advertising
Q110: With respect to common television dayparts for
Q111: Which of the following is true of
Q112: Radio commercials are expensive to produce.<br>
Q113: Which of the following factors makes it
Q114: Radio offers high levels of audience selectivity
Q115: In 2006, Nielsen Media Research introduced a
Q116: The Nielsen Station Index (NSI) refers to
Q117: Ratings points can be used by advertisers
Q118: With respect to common television dayparts for