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    Advertising and Promotion Study Set 1
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    Exam 9: Creative Strategy: Implementation and Evaluation
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    The Headline in an Advertisement Reads, "Introducing Pluto's Washable Crayons
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The Headline in an Advertisement Reads, "Introducing Pluto's Washable Crayons

Question 15

Question 15

Multiple Choice

The headline in an advertisement reads, "Introducing Pluto's Washable Crayons for the youngest artist in your gallery." This is an example of a(n) _____ headline.


A) direct
B) indirect
C) tertiary
D) secondary
E) rational

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