Multiple Choice
The ad for F.N. Inc., an investment bank, states that the company is "Ranked #1 by the Trading World Magazine." In this scenario, the ad is using a(n) _____ appeal.
A) emotional
B) competitive advantage
C) product feature
D) favorable price
E) product popularity
Correct Answer:
Verified
Correct Answer:
Verified
Q11: _ are secondary headlines that usually appear
Q12: The common techniques used to write direct
Q13: Advertising appeals that relate to consumers' social
Q14: An automobile manufacturer runs an advertisement proclaiming
Q15: The headline in an advertisement reads, "Introducing
Q17: A print ad for Apple Cider Vinegar
Q18: An advertising execution technique used by business-to-business
Q19: A print ad for Pluto Ultra golf
Q20: _ advertising attempts to make the experience
Q21: When a person speaks on behalf of