Which of the Following Statements About Focus Groups Is True

Multiple Choice

Which of the following statements about focus groups is true?

A) Focus groups are a qualitative research technique.
B) Focus groups avoid discussions on types of ad appeals to be used.
C) Focus groups involve observing consumers in their natural environment.
D) Focus groups are ineffective in evaluating the viability of different creative approaches.
E) Focus groups involve observing the natural habits of a particular group of consumers without their knowledgE.In addition to the various quantitative research studies, qualitative research techniques such as in-depth interviews or focus groups can provide the creative team with valuable insight in the early stages of the creative process.