Marketers Who Try to Select Spokespeople Whose Traits Will Maximize

Multiple Choice

Marketers who try to select spokespeople whose traits will maximize their message influence are concerned about their credibility. The two important dimensions associated with credibility are:

A) consistency and image.
B) image and trustworthiness.
C) differentiability and expertise.
D) expertise and trustworthiness.
E) image and expertisE.There are two important dimensions to credibility, expertise and trustworthiness.