Multiple Choice
Humorous messages enhance the effectiveness of an advertisement by:
A) eliminating fear appeals.
B) reinforcing the recency effect.
C) reinforcing the primacy effect.
D) stimulating immediate purchasing behavior.
E) putting consumers in a positive mood.
Correct Answer:
Verified
Correct Answer:
Verified
Q98: Which of the following situations would be
Q99: A study conducted by Roobina Ohanian about
Q100: Which of the following statements is true
Q101: Which of the following statements is true
Q102: A marketer of supercomputers will recruit individuals
Q104: Expertise and trustworthiness are very important when
Q105: Companies are willing to pay premium rates
Q106: _ is the process by which a
Q107: Marketers who try to select spokespeople whose
Q108: A public awareness advertisement that aims to