_____ Has Been Described as One of the "New-Generation" Marketing

Multiple Choice

_____ has been described as one of the "new-generation" marketing approaches being used by companies to better focus their efforts in acquiring, retaining, and developing relationships with customers and other stakeholders.

A) Decentralized communication systems
B) Bait-and-switch marketing approach
C) Integrated marketing communications
D) Mass media advertising
E) Customer newsletter service