Which of the Following Statements About Publicity Is True

Multiple Choice

Which of the following statements about publicity is true?

A) Publicity is a form of communication which is directly run under an identified sponsorship.
B) Publicity is the only tool used in a firm's public relations efforts.
C) Publicity usually comes in the form of a news story or an editorial.
D) Publicity has more of a long term, ongoing purpose than public relations.
E) Publicity refers to personal communications regarding an organization and its products.