Which of the Following Is True of the Final Stage

Multiple Choice

Which of the following is true of the final stage of the integrated marketing communications (IMC) planning process?

A) It involves deciding the role of each promotional-mix element.
B) It involves determining the importance of each promotional-mix element.
C) It involves finding out the coordination between all the promotional-mix elements.
D) It involves monitoring, evaluating, and controlling the promotional program.
E) It involves performing activities to implement the promotional programs.