Ultra-Long Deodorant's Tagline Says "Timely Strength for the Match of Life

Multiple Choice

Ultra-Long deodorant's tagline says "Timely strength for the match of life." Ads for the product feature a baseball star saying, "You need extra muscle when your day goes into extra time," appear regularly on television and in print media. At the same time, Ultra-Long runs a sweepstakes contest for its customers. To enter the contest, customers have to fill out a $1-off coupon. Through the use of IMC, Ultra-Long is hoping to primarily create _____ for its new product.

A) brand evangelism
B) brand dilution
C) brand language
D) brand identity
E) brand repositioning