Stylo, a Perfume Manufacturing Company, Spends About $1,000,000 Annually on Advertising

Multiple Choice

Stylo, a perfume manufacturing company, spends about $1,000,000 annually on advertising. The company seeks to remind its customers in the United States about the brand and its features, benefits, and uses. It primarily strives to reinforce its image and initiate product purchase. In the context of the types of advertising to consumer markets, Stylo is using _____.

A) national advertising
B) primary demand advertising
C) trade advertising
D) business-to-business advertising
E) professional advertising