According to the American Association of Advertising Agencies, _____ Is

Multiple Choice

According to the American Association of Advertising Agencies, _____ is a concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic role of a variety of communication disciplines and combines them to provide clarity, consistency, and maximum impact.

A) experiential marketing
B) buzz marketing
C) double-loop marketing communications
D) integrated marketing communications
E) bait marketing