Multiple Choice
Which promotional mix element would best suit a firm that wants to reach a large consumer audience while keeping the cost per contact low and creating a symbolic image or appeal for a new brand?
A) Advertising
B) Personal selling
C) Sampling
D) Couponing
E) Door-to-door selling
Correct Answer:

Verified
Correct Answer:
Verified
Q41: How does the integrated marketing communications (IMC)
Q42: The development of the advertising message that
Q43: Which of the following is true of
Q44: According to the American Association of Advertising
Q45: Advertisements for CL brake products, True spark
Q47: The promotional mix element that allows for
Q48: CL Inc., a new firm, used mass
Q49: _ is a tool of direct marketing
Q50: Most consumers in generation Y are very
Q51: Typically, a marketing plan usually includes:<br>A)a corporate