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    Retail Management
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    Exam 6: Web, nonstore-Based, and Other Forms of Nontraditional Retailing
  5. Question
    A Direct Marketer Can Economically Appeal to the Needs of a Particular
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A Direct Marketer Can Economically Appeal to the Needs of a Particular

Question 11

Question 11

Multiple Choice

A direct marketer can economically appeal to the needs of a particular customer segment through ________.


A) regional editions of catalogs
B) infomercials
C) specialogs
D) micro-merchandising

Correct Answer:

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