Multiple Choice
Direct selling is not considered part of direct marketing since ________.
A) personal communication is used to initiate customer contact
B) no database is maintained
C) consumers do not interact with the firm
D) orders are not typically placed via mail or computer
Correct Answer:
Verified
Correct Answer:
Verified
Q3: A direct marketing operation can expand the
Q4: Rent (or a percent of sales)has to
Q5: Which of the following encompasses buy on
Q6: Direct selling and direct marketing are similar
Q7: The profitability of catalog-based direct marketers is
Q9: It is comparatively difficult to evaluate the
Q10: A direct marketer can effectively cater to
Q11: A direct marketer can economically appeal to
Q12: A trade-off to using a high degree
Q13: What are the advantages to a store-based