Multiple Choice
Direct selling and direct marketing are similar in that ________.
A) both are forms of dual distribution
B) both enable 24-hour per day ordering
C) mail and phone solicitations are used in both
D) store locations and fixtures are not necessary
Correct Answer:
Verified
Correct Answer:
Verified
Q1: The depersonalization of many neighborhoods and the
Q2: Vending machine operators can expand their range
Q3: A direct marketing operation can expand the
Q4: Rent (or a percent of sales)has to
Q5: Which of the following encompasses buy on
Q7: The profitability of catalog-based direct marketers is
Q8: Direct selling is not considered part of
Q9: It is comparatively difficult to evaluate the
Q10: A direct marketer can effectively cater to
Q11: A direct marketer can economically appeal to