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    Business
  3. Study Set
    Retail Management
  4. Exam
    Exam 6: Web, nonstore-Based, and Other Forms of Nontraditional Retailing
  5. Question
    The Profitability of Catalog-Based Direct Marketers Is Highly Sensitive to Postal
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The Profitability of Catalog-Based Direct Marketers Is Highly Sensitive to Postal

Question 7

Question 7

True/False

The profitability of catalog-based direct marketers is highly sensitive to postal rates and paper costs.

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