Mimi Fashion Designers Use Computer-Assisted Design Software to Create What

Multiple Choice

Mimi fashion designers use computer-assisted design software to create what it thinks women should wear. The company regularly hires industry experts to examine its factories to find waste that can be eliminated. For the last two years Mimi has lost money. What should the company do?

A) hire more retail efficiency experts to trace down any production problems
B) increase its sales force to find more potential customers for the firm
C) focus on its target market to see what needs and wants should be met by Mimi
D) cut prices so that its prices will be at least 10 percent below those of its competitors