An Electronics Store Is Currently Seeing How Edmontonians React to a Retail

Multiple Choice

An electronics store is currently seeing how Edmontonians react to a retail concept called Studio D, which is targeted to women. Edmonton is the only city in which Studio D stores were introduced. The store will monitor the reactions of customers to the store. What is the store using to determine consumer reaction to a new retailing concept?

A) diffusion analysis
B) dual distribution
C) test marketing
D) laboratory testing