A Company Has Learned That Members of Its Target Market

Multiple Choice

A company has learned that members of its target market are likely to collect more information and evaluate more brands than early adopters. They are cautious and thoughtful and do not try the product without asking someone else. The customers' dominant characteristic is deliberateness. In terms of the diffusion process, who are these customers most likely to be?

A) innovators
B) laggards
C) early majority
D) late majority