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    Business
  3. Study Set
    Relationship Selling
  4. Exam
    Exam 2: Using Information to Understand Sellers and Buyers
  5. Question
    Why Is Relationship Selling More Widely Used in Business-To-Business Selling
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Why Is Relationship Selling More Widely Used in Business-To-Business Selling

Question 66

Question 66

Essay

Why is relationship selling more widely used in business-to-business selling than business-to-customer selling?

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B2B selling typically involves more expe...

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