Multiple Choice
When B2B marketers divide the market based on the characteristics of customers, what type of segmentation are they using?
A) product-use market segmentation
B) demographic segmentation
C) psychographic segmentation
D) customer-based market segmentation
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q171: The marketing concept was a business philosophy
Q172: Which of the following satisfies wants by
Q173: In an effort to broaden its business,
Q174: Brooke and Katie have rented an apartment
Q175: Many companies want to collect data internationally.
Q177: Green marketing refers to any strategies used
Q178: What are the two main approaches used
Q179: A business offers value when customers judge
Q180: Which of the following is an example
Q181: Walt owns a local chain of auto