Multiple Choice
In an effort to broaden its business, music retailer CDz 4U now rents DVDs online. In order to spot trends in consumer interest, CDz 4U has decided to evaluate clickstream data that shows all of the DVDs individual customers click on when visiting their website. What is this company attempting to obtain?
A) primary data
B) tertiary data
C) secondary data
D) survey data
Correct Answer:
Verified
Correct Answer:
Verified
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