Many Companies Want to Collect Data Internationally

Multiple Choice

Many companies want to collect data internationally. What are they most likely to find?

A) Doing so is more expensive than it is worth.
B) Telephone interviews are almost always the best (and least expensive) way to obtain the desired data.
C) They get better results by hiring research firms with a strong local presence in the areas where the data will be collected.
D) It yields little additional insight, because American cultural influences on consumption are so dominant.