Multiple Choice
The goal of the National Newspaper Network,which was created by the Newspaper Association of America in 1993,is to:
A) make newspaper advertising rates the same for everyone.
B) attract more newspaper advertising dollars from national advertisers in specific product categories by facilitating the purchasing process.
C) make sure national advertisers who use newspapers on a limited basis pay higher rates than those who are already regular users.
D) attract more newspaper advertising from local companies.
E) enhance the reproduction quality of the newspapers.
Correct Answer:

Verified
Correct Answer:
Verified
Q24: According to Standard Rate and Data Service
Q49: A(n) _ test is a service offered
Q96: Which of the following statements provides a
Q97: Which of the following statements about the
Q98: Cal O'Hanlon,an avid skier,takes a weeklong ski
Q100: Better Homes & Gardens,Newsweek,and Cosmopolitan are all
Q102: Which of the following statements about the
Q103: Marketers can achieve geographic selectivity in magazine
Q104: Selectivity,reproduction quality,creative flexibility,and prestige are all potential
Q105: Which of the following statements about newspapers