Multiple Choice
Which of the following statements about syndication is true?
A) The advertising revenue generated by syndicated programs is insignificant compared to that of the three major networks.
B) Syndicated programs never draw larger viewing audiences than network shows.
C) Many national advertisers use syndicated shows to target certain audiences.
D) Syndicated programs have less commercial time and thus less clutter than network shows.
E) Syndicated programs benefit only local advertisers,not national ones.
Correct Answer:

Verified
Correct Answer:
Verified
Q1: The pervasiveness and intrusive nature of _,as
Q3: The percentage of homes in a given
Q4: When an advertiser purchases airtime from a
Q5: A major threat to conventional broadcast radio
Q6: _ refers to commercials on local television
Q7: The number of households in a market
Q8: Advertisers can prevent consumers from zapping commercials
Q9: Why would a local radio station air
Q10: _ refers to the practice of fast-forwarding
Q72: The relatively low cost of radio advertising