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    Advertising and Promotion Study Set 2
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    Exam 9: Evaluation of Media: Television and Radio
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    The Percentage of Homes in a Given Area That Are
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The Percentage of Homes in a Given Area That Are

Question 3

Question 3

Multiple Choice

The percentage of homes in a given area that are watching television during a specific time period is referred to as:


A) households using television.
B) ratings point.
C) program rating.
D) share of audience.
E) total audience.

Correct Answer:

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