Multiple Choice
In calculating both the brand development index (BDI) and the category development index (CDI) a media planner obtains the following results: Low BDI and High CDI.What do these results imply?
A) High market share;good market potential
B) Low market share;good market potential
C) High market share;monitor for sales decline
D) Low market share;poor market potential
E) High market share and not a good market to advertise
Correct Answer:
Verified
Correct Answer:
Verified
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