Multiple Choice
Advertising and promotional costs can be categorized in two ways.They are:
A) relative cost and absolute cost.
B) net cost and gross cost.
C) fixed and variable costs.
D) message cost and media cost.
E) full costing and partial costing.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q50: Which of the following media strategies is
Q51: In media planning,[(Cost of ad space/circulation)x 1000]
Q52: In calculating both the brand development index
Q53: The evaluation and follow-up stage of media
Q54: _ is a summary measure that combines
Q56: The media plan is a guide for:<br>A)development
Q57: With which of the following media would
Q58: _ is the number of persons in
Q59: _ refers to the relationship between the
Q60: _ is an external factor that may