Multiple Choice
_____ is a summary measure that combines reach and frequency.
A) Brand development index (BDI)
B) Program rating
C) Category development index (CDI)
D) Target ratings points (TRPs)
E) Gross ratings points (GRPs)
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q49: Which media scheduling strategy would be most
Q50: Which of the following media strategies is
Q51: In media planning,[(Cost of ad space/circulation)x 1000]
Q52: In calculating both the brand development index
Q53: The evaluation and follow-up stage of media
Q55: Advertising and promotional costs can be categorized
Q56: The media plan is a guide for:<br>A)development
Q57: With which of the following media would
Q58: _ is the number of persons in
Q59: _ refers to the relationship between the