Multiple Choice
In media planning,[(Cost of ad space/circulation) x 1000] is the formula used to calculate:
A) index number.
B) cost per thousand.
C) absolute cost.
D) category development index.
E) brand development index.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q46: New Balance running shoes would probably wish
Q47: The major problem with the use of
Q48: Which of the following statements describes a
Q49: Which media scheduling strategy would be most
Q50: Which of the following media strategies is
Q52: In calculating both the brand development index
Q53: The evaluation and follow-up stage of media
Q54: _ is a summary measure that combines
Q55: Advertising and promotional costs can be categorized
Q56: The media plan is a guide for:<br>A)development