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    Exam 7: Creative Strategy: Implementation and Evaluation
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    The Glad Trash Bag Campaign,which Used the Slogan "Don't Get
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The Glad Trash Bag Campaign,which Used the Slogan "Don't Get

Question 42

Question 42

Multiple Choice

The Glad trash bag campaign,which used the slogan "Don't get mad.Get Glad," tells the reader that Glad trash bags are twice as thick as the leading volume bag.Glad uses a(n) _____ appeal.


A) emotional
B) competitive advantage
C) fear
D) favorable price
E) transformational

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