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    Advertising and Promotion Study Set 2
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    Exam 7: Creative Strategy: Implementation and Evaluation
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    Purchase Motives,such as Convenience,comfort,economy and Performance Are Used as a Basis
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Purchase Motives,such as Convenience,comfort,economy and Performance Are Used as a Basis

Question 41

Question 41

Multiple Choice

Purchase motives,such as convenience,comfort,economy and performance are used as a basis for _____ appeals.


A) rational
B) emotional
C) price
D) inherent drama
E) refutational

Correct Answer:

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