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    Advertising and Promotion Study Set 2
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    Exam 7: Creative Strategy: Implementation and Evaluation
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    When an Advertiser Cites Technical Information Such as the Results
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When an Advertiser Cites Technical Information Such as the Results

Question 44

Question 44

Multiple Choice

When an advertiser cites technical information such as the results of laboratory studies in an advertisement,a(n) _____ execution is being used.


A) dramatization
B) slice-of-life
C) scientific evidence
D) testimonial
E) animation

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